New Paths For Her (Caminhos Para Elas)

2024 International Women's Day for IVECO Brasil. 

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Concept, film and copywriting

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A campaign designed to create new opportunities to women who already endure the harsh realities of living on the road. Through a partnership with SEST/SENAT, IVECO was able to offer scholarships and networking opportunities so these women can make carve their own paths in a sexist and uncaring job market. 

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"On the road, I forge my own path."